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Microsoft vs Apple
Over the last days, recents news have being popping out everywhere, about the new versions of Apple's iphone/ipod and the Microsoft's Zune, bring new features and new content into their platforms. A part from being a very interesting case study for marketing blogs, for a blog like opennetworks, the important thing is that Microsoft is now also bringing wifi in its basic configuration, a step that Apple already took with the iphone. Wifi personal media device is a very important feature as it gives you a freedom of cables, initially promised by the bluetooth without success, that allows you to synchronize your files with your devices, or to browse the internet.
More things could be added, but I think that it will have to wait for the community of users to start bringing homebrew applications into both platforms, before really interesting applications can be found. Who is the winner? I think that as always, Microsoft is playing hard force, putting a lot of money in make the device successful, just they have done with the xbox, sophisticated approach, is not their way, they prefer the Elephant in crystal shop one. Apple on the other side, prefers a more clever and cool approach, bringing this exclusive touch that makes people want to use their products. Now that they seems to have match perfectly what they want to do, with what consumers want, they might have a long way in front of them. From a Wifi point of view, I think that they both are losers, as they could have introduced a lot of new concepts into their devices, more in line with the fact that in a near future, almost all personal devices will have 3G, Wifi and bluetooth connectivity. So that means that the potential to create real cool feature to interconnect all those people is really high, but they are not thinking about it for the moment. Maybe too worry about piracy?
From a commercial point of view, the winner is Apple, as, as today, it is impossible to actually by a zune outside of the States. What is keeping Microsoft locked in its home market? Probably only them will know, but for the rest of people wishing to buy one, until now, Internet is the only possible way to try to have one through non-official channels. |
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